Data protection statement – Apramo UK Ltd

This Privacy Policy describes how your Personal Information is collected, used, and shared when you visit, interact with or make a purchase from www.apramo.co.uk

1   Information about the collection of personal data

The following information concerns the collection of personal data while using this website. Personal data is all data that can be personally related to you, e.g. name, address, email addresses, user behaviour.

2   Your rights regarding the use of your personal data

The European Union's General Data Protection Regulation (GDPR) came into effect on May 25, 2018. GDPR is the European Union’s data privacy law and requires companies to take steps to provide individuals with more visibility into and better control over how their personal data is used. It also requires that companies handle that data securely and responsibly.

You have the following rights in regard to your personal information:
– Right to correction or deletion
– Right to restrict processing
– Right to refuse processing
– Right to data portability

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by e-mail at online@apramo.com

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

You also have the right to lodge a complaint about our processing of your personal data with the data protection regulatory body.

3   How we define ”personal information”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

4   Collection of personal data: through the Apramo website

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

5   How we use cookies and pixels

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

How we gain your consent

The method we use to gather your consent is through the cookie banner that appears on entry to our site. This banner appears at the bottom of the page and prompts you to accept non-essential cookies for analytics and marketing.

6   Collection of personal data: when you purchase through the Apramo website

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

When you purchase from Apramo, we hold your personal information for five years. This is for the purposes of identifying you should we need to converse regarding product or warranty issues.

7   Collection of personal data: when you sign up for the Apramo newsletter

When you sign up to our newsletters, you agree to the receipt of ongoing email communications from Apramo. We collect your name and email address through the sign up process.

We will contact you to send information around products, promotions, events and related subjects.

How to unsubscribe

You can unsubscribe from this list at any time by using the unsubscribe links included in all of our email communications. The unsubscribe link can usually be located at the bottom of every communication.

8   How to withdraw your consent to Apramo usage of your data

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by e-mail at online@apramo.com

9   How we use web analytics

We use website analytics to provide you with a analyse the use of our website and improve the performance. We use Google Analytics, Google advertising features and Google Display Network Impression Reporting that collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. We also use User-ID, a feature that you can use to associate multiple sessions with a unique ID.

10   How we use behavioural advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:
- Facebook: www.facebook.com/settings/?tab=ads
- Google: www.google.com/settings/ads/anonymous
- Bing: www.advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: www.optout.aboutads.info.

11   Policy Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

12   Minors

The Site is not intended for individuals under the age of 16.

13   Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at online@apramo.com.

13   Klarna:

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.